Apple hype

Thank God. I thought I was going mad. I thought I was the only one noticing how much free advertising Apple receives through the Australian media.

Luckily, we can always rely on Australia's ABC MediaWatch to tell it as it is.

Watch the first few minutes of their latest episode to see what I mean.

iPad 3, sorry.. iPad HD..um...new iPad - Gee didn't expect that.

Image by mobileszoo.com

The new iPad has arrived and I have to say it seems to be with more of a small pop rather than a bang.


Weirdest part? The name. New iPad just seems wrong. What's going to happen when they release the next one? Can I have a new, new iPad please? Or are they going to say iPad, iPad 2, new iPad, iPad 3? Very strange.

New features?

• it's faster
• it has retina display
• it has a better back camera, but surprisingly not a better front facing one
• it cooks for you (oh, no...sorry not yet)

 Really, nothing most punters had not already predicted

What's missing?

• There's no update on front facing camera (i.e. - the camera still sucks)
• It's not lighter
• There's still no USB port (but that's never gonna happen)
• You still can't upgrade memory with an SD card (probably dreaming on that one also)
• You can't get it in purple (just to keep up 'the last point must be silly' requirement )