I have posted here before regarding the amount of free publicity Apple receives when anything with an 'i' in the front is about to be launched. Media outlets practically fall over themselves in the rush to add a new article about a rumour, an upcoming launch, a possible photograph etc etc ad nauseum.
This article however, seems to take the cake..
The headline reads "iPhone 5 May be Best Selling Gadget in History"
Come on guys. It's September 14th. The bloody thing hasn't even gone on sale yet and we're already waxing lyrical over some analysts prediction about how well it's going to do.
In the same publication there is also this interesting article reminding us that (shock, horror) new gadgets may not always bring us happiness.
Food for thought.
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